Promotional gifts (also referred to as swag) consist of company-branded merchandise used in marketing campaigns. Companies often given them away for free to increase brand recognition and attract more clients. Potential customers from receiving free gifts, whereas the business benefits from increased exposure; it’s a win-win scenario for both parties involved. Continue reading →

Client relationships can either make or break a business. Business owners who fail to create strong, lasting relationships will suffer from a lack of client loyalty and returning sales. This is is an all-too-common mistake that can lead to a business’s downfall. Thankfully, client awards can strengthen businesses by setting them on the right track for success. Continue reading →