If you aren’t throwing in-store events on a regular basis, you are missing out on one of the easiest and most effective ways to attract more customers. Sometimes it takes a little encouragement to convince a person to visit your store, which is why events are such as great idea. By throwing an event, you’ll give people another reason to visit your store. But just what types of events should you throw? Continue reading →

Does your company have a years-of-service recognition program in place? Many employers overlook the importance of recognizing dedicated workers who’ve invested X amount of years into their company. Instead, they assume cutting a paycheck to their workers is enough to keep their workforce satisfied. But studies have shown that workers respond more to recognition/appreciation than monetary compensation. Continue reading →