With Employee Appreciation Day right around the corner (March 6, FYI), there’s no better time than now to plan some fun-filled activities and events for your employees. Employee Appreciation Day lives up to its namesake by focusing on the efforts on our country’s hard-working men and women. Business owners should use this time to show gratitude to their workforce. If you’re struggling to come up with employee appreciation activities and events, keep reading for some helpful ideas. Continue reading →

Creativity is the driving force behind all successful companies. You can only copy another business’s product/service for so long, at which point sales will begin to dwindle. It’s only when you take the initiative to create something unique that establishes a successful, long-lasting business. So, how do you foster creativity in the workplace? Continue reading →

Job enrichment (also known as employee enrichment) is a catch-all term used to describe the act of motivating employees by giving them additional tasks or responsibilities that are usually reserved for higher-ranking employees. The ultimate the goal in job enrichment is to create a stronger connection between the worker and his or her job, resulting in numerous benefits to both parties (we’ll get to that later). To learn more about this practice and how to achieve job enrichment within your company, keep reading. Continue reading →

According to a study conducted by Bersin, 75% of U.S.-based organizations have an employee appreciation program but only 58% of employees are aware of it. This signals a disturbing disconnect between management and the employees, essentially negating the benefits of an appreciation program. However, you can improve these numbers in your own organization by hosting an event. Doing so will allow you to recognize employees in a larger and more formal setting. Continue reading →

Marketing gifts (also referred to as promotional merchandise) can be used to build stronger client relationships, attract new customers, retain existing customers, and create stronger brand awareness.  Companies have embraced marketing gifts for centuries, with the some of the earliest examples dating back to George Washington’s presidential campaign. Continue reading →

Social media is a powerful, multi-functional platform that allows businesses to create stronger brand awareness, attract new customers, develop professional relationships with other like-minded business owners, and engage with their target audience. If you’re a business owner who’s struggling with a social media marketing campaign, you should consider using promotional gifts to boost its effectiveness. Continue reading →